GM Heroes Bonus


All of Canada thanks you. As do we.

In recognition of the selfless acts of service to our country, please enjoy the new 'Heroes Bonus' of up to $1000 off on almost any new eligible* Chevrolet, Buick, GMC or Cadillac1. The following individuals are eligible:

  • Canadian Forces Personnel: Active service personnel, current reservists, veterans and their respective spouses (including surviving)
  • First Responders: Active Canadian firefighters, police, EMT/paramedics, 911 dispatchers and their respective spouses
  • Professional Healthcare Workers: Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes

Plus, this great new offer can be combined with our other retail discounts and partner programs that really add up to savings!

Program Details

To participate, simply bring proof of the following with you to the dealership:

  • Canadian Forces personnel; either a current or past Canadian Forces membership.
  • First Responders; an employment/government-issued ID.
  • Professional Healthcare Workers; Valid proof of current employment (i.e., recent pay stub, ID badge, etc.) and license where applicable to the dealership to verify eligibility.

With so many eligible vehicles to choose from, you have an exciting decision to make. Please contact us for further details.


A: The GM Heroes Bonus is up to a $1000 credit to be used by all active, reserve and veteran military personnel (including spouses), First Responders (including spouses) and Professional Healthcare Workers towards the purchase of a New Chevrolet, Buick, GMC or Cadillac model. For full program details & information visit or call us for details.

A: Canadian Forces personnel include:

  • Active members
  • Reserves
  • Veterans
  • Spouses** of any of the above including surviving spouses

First Responders include:

  • Active Canadian Firefighters, Police, EMT/Paramedics and 911 Dispatchers
  • Spouses of above

Professional Healthcare Workers

  • Active Nurses, Doctors and Professional Healthcare Workers at Canadian hospitals, clinics and retirement/nursing homes

A: Come see us to discuss eligible 2022 and 2023 Chevrolet, Buick, GMC and Cadillac models.

A: Simply bring in your current or former proof of Canadian Forces membership to us OR proof of your First Responder employment/government issued ID OR proof of your Professional Healthcare worker documentation.

A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the GM Heroes Bonus.

A: Only spouses of Canadian Armed Forces and First Responders are eligible to share the discount.

A: We will be able to provide details on the down payment of your chosen vehicle.

A: Yes. The GM Heroes Bonus can be combined with other GM programs such as:

  • Student Bonus
  • Mobility program

A: Yes, in most cases.1

A: Yes you can order a vehicle through this program rather than choosing one from our inventory.

A: Yes. See us for details.

A: We will be able to provide more information on trade-ins.

1 Active, reserve and veteran military personnel (including spouses) will receive up to $1000 (tax inclusive) towards the purchase or lease of an eligible 2022 or 2023 Chevrolet, Buick, GMC or Cadillac delivered until January 2, 2024. Must present proof of present or former membership in the Canadian Forces to be eligible or proof of First Responder employment/government issued ID. GM Canada may modify, extend or terminate offers in whole or in part at any time without notice. Conditions and limitations apply. See dealer for details.
** Includes widowed spouses of eligible Canadian Forces personnel. Proof of spousal relationship required.